Privacy Policy
At FollowUpX ("we," "our," or "us"), protecting your privacy and business data is fundamental to our service. This Privacy Policy details how we collect, process, store, and safeguard information when you use our WhatsApp sales follow-up automation platform and associated web applications.
1. Information We Collect
Categories of data processed to provide WhatsApp automation
We collect information necessary to operate, improve, and secure our WhatsApp follow-up automation workflows:
A. Account & Business Profile Data
Your full name, registered email address, business name, phone number, GSTIN (optional), store catalog URLs, and WhatsApp business signature settings.
B. Lead & Contact CRM Information
Customer names, phone numbers (+91 WhatsApp numbers), inquired products/services, quotation values, lead status tags, follow-up schedules, and conversation notes you manually enter or sync.
C. Usage, Session & Technical Logs
Browser type, IP address, device fingerprints, login timestamps, message delivery statuses, AI message draft generations, and webhook event logs.
2. How We Use Your Data
Purposes and legal grounds for processing
FollowUpX processes collected data strictly for the following business purposes:
- Generating Smart Follow-Up Messages: Powering AI contextual responses in Hinglish, Hindi, Gujarati, Marathi, and English tailored to your store catalog.
- Automated WhatsApp Scheduling: Dispatching reminders, catalog links, and quote follow-ups via WhatsApp based on your defined pipelines.
- Pipeline & Revenue Analytics: Computing conversion rates, average response turnaround, and pipeline values inside your dashboard.
- Billing & Subscription Management: Managing paid plan tiers and invoice processing through authorized payment gateways (e.g. Razorpay).
- Platform Security: Preventing unauthorized logins, spamming, and enforcing rate limits.
3. WhatsApp Ecosystem & Third-Party Processors
How data interacts with Meta WhatsApp, Cloud Infrastructure & Gateways
To deliver seamless follow-ups, FollowUpX collaborates with reputable infrastructure partners under strict data protection addendums (DPAs):
Meta / WhatsApp API
Direct transmission of approved follow-up templates and one-click WhatsApp web handshakes without storing private chats.
Cloud Storage & Database
Hosted in secure Indian data center regions (ISO 27001, SOC2 certified) with AES-256 rest encryption.
Payment Gateways (Razorpay)
PCI-DSS compliant payment processing. We never store debit/credit card numbers or UPI PINs.
AI Language Models
Customer lead data is processed solely for prompt completion in stateless sessions and is NOT used to train public foundation models.
4. Data Retention & Security Measures
How long we keep data and how we guard against breaches
We retain your lead and account data as long as your account remains active or as needed to provide services. If you delete leads or close your account, data is purged within 30 days in line with our Data Deletion Policy.
Technical Safeguards:
- TLS 1.3 encryption in transit for all web dashboard and API communications.
- Restricted role-based access control (RBAC) and mandatory two-factor/passwordless authentication.
- Automated threat monitoring and vulnerability scanning.
5. Your Rights & Grievance Officer
Access, correction, portability, and grievance redressal
Under applicable laws including India's DPDP Act, you hold the right to access, rectify, download, or request full erasure of your data at any time.
Grievance & Privacy Officer:
FollowUpX Technologies Private Limited
Email: privacy@followupx.in
Support: support@followupx.in
Location: Mumbai, Maharashtra, India